Our own
Rhoda Weiss, Cohort 3,
was quoted in the Wall Street Journal recently.
A national leader among public relations professionals, Rhoda is often sought out by reporters for her expertise on public relations topics.
Last year Rhoda appeared on CNN in the same capacity. She is pictured below at the PRSA 2007 conference with journalist, Tim Russert. Rhoda is the National Chair and CEO of the 31,000-member Public Relations Society of America, the world's largest organization for public relations professionals.
Small Business Link: Paying for PR -- But Only When It Works; For Gift-Basket Maker, Pay-Per-Placement Is Better Than Going Solo and Cheaper Than Traditional Firms.
Simona Covel. Wall Street Journal. (Eastern edition). New York, N.Y.: Dec 17, 2007. pg. B.4
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